Jamaicans - big spending power - Caribbean immigrants very progressive in South Florida

The South Florida Caribbean Community Market...

The Census 2000 report indicates that the South Florida English speaking Caribbean Community, of which Jamaicans are the vast majority, is a "Sleeping Giant" for advertisers. This community is served by WAYS 1170 AM radio, "The Heart Beat of The Caribbean", also called "REGGAE Radio".

Quotation from: The Miami Herald

Florida blacks' median income increased 20%, census shows

Median household income for blacks in Florida shot up 20 percent between 1990 and 2000, more than double the rate of increase for Hispanics and white non-Hispanics, U.S. Census data show.

Demographers say a steady influx of U.S.-born blacks from other states, spurred by Florida's diversified economy, may help explain the jump. They also cited Florida's ... Jamaicans, who tend to bring with them high education and entrepreneurial aims.

"It's a major jump. You just don't see that ordinarily," said Marvin Dunn, chairman of Florida International University's psychology department and an expert on the black community. 'If I saw an increase of only half of that, I'd say, " Wow, that's pretty good.' But 20 percent — that's incredible."

"Florida is the biggest gainer of blacks in the 1990s," said University of Michigan demographer William Frey, who studies black migration nationwide.

' 'This new black migration to the South is one of the most unnoticed demographic trends in the U.S. It's twice as high in 1990s than in the 1980s."

JAMAICAN INFLUENCE

Experts also link the black income increase to Florida's Jamaican immigrants, most of whom live in Dade and Broward.

A Herald analysis showed that Jamaicans predominate in the neighborhoods with the highest black incomes -- Richmond West in South Miami-Dade and an area of Pembroke Pines in West Broward.

Whatever the cause, the result is that South Florida's black community can no longer be defined by a geographic location, said Jerry Kolo, a professor of urban planning at Florida Atlantic University. As blacks move up the economic ladder, they're leaving inner-city areas, he said.

Blacks "would rather go invest in places where their homes would appreciate," Kolo said. The same goes for black immigrants, who "come with money in their pockets," Kolo said. '' Some of them have the professional skills to be able to attract good salaries."

- Posted on Mon, Sep. 16, 2002

South Florida’s Caribbean Promotions

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Courtsey of the Miami Herald.

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